Over The Top (OTT) is clearly the biggest trend existing in the media and entertainment space today. By 2022, over 265 million households worldwide will subscribe to an OTT service and over 80 percent of home video revenue will come from OTT services. Although much of this growth is being driven by large operators, mid-sized operators and content publishers are now starting to recognize the benefits to deliver Direct to Consumer video services. As operators contemplate these services, they will most likely be challenged by technology and cost constraints. Here is where Inmobly fits in.

Please shed some light on Inmobly’s solution in terms of its methodology, features, and benefits involved.

Inmobly is the first true end-to-end OTT solution based on AI and machine learning technologies, which meets the cost, time-to-market, and monetization needs of the mid-sized media marketplace. Inmobly’s OTT stack evolved from technology that profiles the interest of viewers and then smartly caches content that is likely to be watched. This offers the mid-market operators with a product feature that the larger players are yet to truly master—the notion of targeted video content—and with it a way of differentiating in the marketplace. Secondly, they are able to drive better monetization value through video ads that tend to be more effective when aligned with the interest of viewers. Further, the company’s service provides a more satisfying user experience through immediate playback and no buffering, which leads to less churn and more content consumption. Lastly, smart caching reduces distribution and storage costs.

The video delivery platform is composed of three technology blocks, all connected through a mediation layer. The blocks include Media Prep and Management, Core Services, and User Interface and Experience. The mediation layer serves as a translation medium between the three blocks. It removes all dependencies between the various system components and allows for changes and modifications on any one component without affecting the others.

How is Inmobly different from other vendors?

There are three pillars supporting our market initiatives. First, we are strictly focused on the mid-tier media marketplace. While big whale high-tier opportunities can be alluring, they generally require customization and resource requirements which drive a much higher cost structure and significantly longer sales cycles. We want to maintain a feature set and pricing that properly aligns with the mid-tier marketplace.

Second, our mission is to give our customers the tools and features needed to succeed in their specific video initiatives. We believe that understanding the needs and interests of end users (viewers) is paramount. To this end, we will continue to grow and strengthen our profiling and smart caching technologies along with advanced analytics.

Lastly, we strongly believe in the welfare and wellbeing of our employees. They are to be treated with dignity and respect, motivated to achieve goals beyond their imaginations, and made to feel an integral part of a company with unlimited potential.

Could you brief us about Inmobly’s roadmap?

We were born in Columbus, became young adults on the shoulders of our developers in Cairo, and recently took a brave new step by establishing a presence in Silicon Valley. We are working on opportunities in Latin America, Eastern Europe, Central Africa, Asia, Canada, and the U.S. and are excited about the future.